Once a multi-billion dollar company, VICE Media Company was once one of the hottest names in New Media. Just a few years ago, they had a multi-billion dollar valuation. They really did push the boundaries; they were sort of fearless in their reporting. It brought this whole new way of approaching a subject and really challenged what other media houses did. So why weren’t they successful?
If you were tuned to pop culture in the 2010s then you know it was impossible to escape Vice, the Canadian-American company that’s been at the forefront of entertainment and journalism for years. This company was behind iconic documentaries like Fyre the greatest party that never happened, which exposed the infamous Fyre Festival, and Make The World Greta Again which followed climate activist Greta Thunberg.
Being at the cutting-edge of journalism Vice Media was a hot corporate property. In the same decade, Vice saw hundreds of millions of dollars in investment from the 21st Century Fox, TPG Capital and A&E Networks. Now just a few yeas of these decade-defining creative wins and financial backings, Vice has filed for Chapter 11 bankruptcy. This comes months after the company canceled several projects already in development and laid off staff.